Campaign Goal:
To increase tourism awareness, participation, & branding

Delivery:
Highly targeted SEM
Optimized CPC of $0.22!
Brand & Travel Lift

Campaign Goals:
Offseason hotel booking

Delivery:
2 month campaign window
1000 bookings
2.5 ROI

Campaign Goals:
Meeting & Conference
Promotion

Delivery:
Event specific marketing schedule
Measurable improvement in bookings
Increased use of information portal
Effective CPC of $0.14