Goals:
Optimized 1200 local SEM campaigns & launched additional
Delivery:
4 week delivery
Improved lead generation
Built & launched 35 campaigns with 200,000 keywords
Exceeded client CPC performance expectation after 1 month.
Goals:
Provide exposure to local advertisers through high positions on Google and Yahoo
Delivery:
Maintained over 700,000 keywords
Marketed 35 YP Headings
Targeted 101 geographic regions
Followed strict sales cycle budgeting
Obtains 1st-3rd place
Avg. CPC <$1.00
140 million impressions
900K page views
Over 3 pages/visit